Do you want to be “the place to go” for Wings in your operating region or within your industry segment?
Do you want to offer better wings than your competitor that currently holds that distinction?
Do you want to drive business as a result of your wing products?
In this economy would you like to see sales of something increasing?
Please contact us! We will assist you with that.
Do we merely “sell sauce?” What do we do?
1. We produce the best fully prepared Buffalo Wing Sauces in the industry and an outstanding line of wing sauces otherwise to create a full wing program! We will add value to your business.
2. Our goals are to give you a competitive advantage over your customers within your operating region just as the rest of our customers have achieved.
3. We work with our customers in creating the wings portion of their menus and consult with them on numerous options in that way and make recommendations in order to optimize profits.
4. We provide you with wing sauce portion-control.
5. We recommend chicken products in the industry that will produce the best wing products possible.
6. We can assess cooking options whether deep-frying or baked and recommend how to get the best quality wings possible.
7. We assist our customers with menu options and pricing of menu items towards the goal of margin maximization, food cost minimization, overall sales and net profits, and satisfying consumer demand.
You know your business, we know ours, the Wing Business!
Let us help you!
It is our goal and desire to enter into win-win relationships with our customers whereby you sell more wings at greater margins thereby increasing both sales and profits. More importantly, we desire to see you increase your customer base while pulling customers from your competition. Our sauces have been proven to do that over and over again.
If you already serve wings, then more than likely you are using some version of what is being done all around the country by most restaurants serving wings likely leaving you with a somewhat undistinguished version of a wing sauce(s) creating a very average product. While such a sauce my be “good” by most standards of wing sauces, what sets you apart from your competition?
Is there something better out there that will result in greater sales and appeal to your competition’s customers? Is there a way to expand your customer base by drawing from customers of your competition while making your own customers even happier. Many restaurant owners and executives often refer to “their customers” in discussions of varying natures. Well our goal is to help you increase your customer base in this way! The consumer market is dynamic, not static. Good business sense suggests that you view it as such. In this economy, can you afford to think any differently? Remember, in a “shrinking economy,” a greater percentage of a smaller pool of customers may in fact be more customers overall.
Our Buffalo Wing sauces are the best fully prepared Buffalo Wing sauces in the industry, which is why we take a very no-pressure approach to sales. The sauces speak for themselves, truly. Customers that use our sauces over time see increased sales and therefore profits and create repeat business. No other sauce on the market uses the quality of ingredients and quantity of spices that we use in ours. We will be happy to discuss your goals and how you can make more money, increase efficiencies, and we will render top-notch customer service once you become our customer.
That’s a promise!
You can always draw on our expertise and industry knowledge when you make decisions about your wings or wing program. The more input you have the better decisions you can make.
As always, our suggestion is that if you can find something that will result in greater sales and draw in new customers that you didn’t have, maximize selling price and higher margins, and increase business both direct as well as indirect, then use it. That’s the name of the game, selling, business, and profits, not favoritism to a product for one reason or another. Sell what the consumers, and not merely your customers, but what consumers beyond your customer base, like.
Our sauces are designed to give you a competitive advantage over your competition and they will if you let them. Blind taste test after blind taste test has left us standing alone at the top. We can help you with marketing advice, menu advice, serving suggestions and portion advice. Use our awards to help you increase business.
Just as “clothes make the man,” so too, the “Sauce makes the Wing!”
Make no mistake, wings are “a cult food with a general appeal.” (Wy’s definition) Consumers go out of their way for good wings. They are the number one appetizer item in America based on polls and surveys. They can also sell as a lunch or dinner in and of themselves. They are a comfort food as well and like all comfort foods, they do better in times of a poor economy thereby helping yourself during such times.
According to a recent article in the Dallas Morning News, according to experts, wings do in fact help broaden the customer base. (Contact us for article details) How much more will the best wings in the industry do the same. If you are a pizza shop/concept, while pizza is heavily dependent upon discounts and coupons, the same is not true for wings according to experts in the same piece. While discounts and coupons may boost sales, they slice margins in an economy in which this really is not what you need.
Consumers don’t buy wings for the chicken. They buy them for the sauce. The better the sauce, the better the wing. Wy’s Wing sauces, particularly Wy’s Buffalo Wing sauces, are a value-added ingredient! That means that with our sauce you can sell more wings.
Poor quality chicken (wings) or poorly prepared wings can definitely ruin a wing however. We can assist you with that too. Below average wings may satisfy some customers not knowing any better, but they likely won’t draw much in terms of new business and certainly won’t win any awards. Many wings currently being served in chains around the country wouldn’t fly (pun intended) or even be considered average in Buffalo and Western NY, the home of Buffalo Wings, or even in other areas where consumers know good Buffalo wings.
Wings made with our sauces on the other hand, recently beat every top Buffalo and Rochester wing establishment in a recently conducted statewide formal survey. So in essence, you and your restaurant can serve better wings than are served where wings grew up! Think about that. Contact us for more information.
Deep-fried produces the best wings, but we have recommended naked pre-cooked wings and boneless wings that produce a very, very close second to deep-fried yet without frying. Your customers may never know the difference. Need boneless wings? We can assist you with product recommendations there as well.
Wy’s sauces have won numerous other awards including being judged by chefs as the “Best Hot Buffalo Wing” at the National Wing Festival in Buffalo itself, to having swept the 2002 Texas Fiery Foods Mild, Medium, and Hot categories. For a comprehensive list of awards, please contact us.
You can make our awards your awards!
If our patent-pending portion control system can allow you to produce incredibly better wings at the same or perhaps even less sauce cost, wouldn’t that make sense?
If you can put out significantly better wings resulting in both increased sales and gross and net profits, wouldn’t that make sense?
If you can have a significant competitive advantage over any other wing purveyor in your operating region, wouldn’t that make sense?
If you can produce wings that will command a greater sales price, more menu options, and more satisfied customers at the same time, wouldn’t that make sense?
Wy’s has a patent pending portion-control system designed with the following in mind:
1. Optimal wing sauce application producing the tastiest and most appealing wing possible
2. Perfect (100%) sauce coverage for each wing quickly
3. “Zero-waste” portion control for wing sauce application
4. Minimization of countertop or prep table footprint leaving your prep space for other uses
5. Easy clean-up
6. Foolproof/”monkeyproof” design making misuse a virtual impossibility
For more details, visit the Wing Wizard page.
If you can use only the sauce necessary to cover your wings and no more thereby wasting none, wouldn’t that make sense?
If you currently mix your own sauces, wouldn’t it be a tremendous benefit to simply have to order the sauce and not worry about mixing ingredients? Wouldn’t it make sense to not have to order those “other ingredients?” Wouldn’t it be great to not have sauce consistency issues resulting from “who mixed it?”
If you could eliminate sauce prep time altogether along with down time due to not having to go make sauce during a rush (or any time) when your labor resources (and labor costs) can much better be utilized in serving your customers to keep them happy and meet their needs, wouldn’t that make sense?
All of Wy’s Wings Sauces are fully cooked sauces that you could not prepare for yourself any less expensively. We use only the finest ingredients and you can tell.
Our sauces are all color-coded in addition to being very clearly labeled so that language barriers will not be an issue.
Our promise to you is that we will not hound or pester you. We seek win-win scenarios with our customers! If you win by using our product, then we win. It is our goal to help you sell more wings by helping you serve the best wings possible at a reasonable food cost.
If we cannot help you, we will gladly tell you that. But first we need to know what you are doing and what your goals are. If they are to have a competitive advantage resulting in increased sales and profits, then we definitely would like to talk to you in the interests of establishing a win-win relationship.
Business is about selling and making a profit. Our sauces will add value to your wings thereby creating a destination food if in fact that’s what you want. If your margins are low, let us help you get them to where you’ll be happy that you’re selling wings and not merely carrying them because “you have to.”
If you want to become the Wings powerhouse in your operating region; and over the biggest name wing chains too; and sell wings accordingly either as a wings concept or to augment your other menu offerings; and in general want to take your competitors’ business in this very trying economy, then we can help you!
Our only concern is that when you sample our sauces, you do it optimally and not with inferior chicken wings or cooking methods yielding a product that is not the best that you can serve to your own customers. Believe us, the best does not mean the most expensive. We have run across far more expensive yet far less quality options that others are currently using. So, to the contrary in fact.
You know your business. We know ours!
